Marketing Essay Example | Topics and Well Written Essays - 750 words - 35

Marketing - Essay Example First, the strengths of the company must be identified. One of its strength is that it has been in the sausage business for 70 years. It is known for its company’s heritage and there is brand recognition already. Another strength of Saxonville is the nationwide distribution of its products, particularly its brats and breakfast sausage, through their national and regional brokers and their distributors. Aside from the company’s good reputation, the Vivio brand is considered to be of exceptional quality with great taste and texture. In terms of weakness, although Saxonville has nationwide distribution, it has very little distribution in stores in the Northeastern markets. Another drawback with the Vivio sausage is the customer’s perception that it may not be a good quality Italian sausage, since its manufacturer is of â€Å"German heritage†. It could be noted also that Saxonville does not spend much on advertising and market research which are very important for the success of a product. The packaging of the product needs a lot of improvement too. In terms of pricing, a weakness of the company is that management does not allow a decrease in Vivio’s price so it is unable to compete with other brands in terms of pricing. The Italian sausage market is a category which has shown an increasing growth rate. This is an opportunity for Saxonville to focus their efforts at further enhancing their Italian sausage line. An opportunity exists for Vivio because currently there is no national player for fresh Italian sausage. A major threat is that there are 29 local and regional brands of Italian sausage. Furthermore, some consumers prefer to purchase sausages which are â€Å"home-grown†, meaning produced in their own locality. The objective of Saxonville is to be able to launch a national Italian sausage brand which will help them achieve their profit objectives for the next fiscal year. The company wants that their Italian sausage be a

Beauty and the Beast Essay Example | Topics and Well Written Essays - 1750 words

Beauty and the Beast - Essay Example In addition to women equality, Rich also broadened her writing to promote equality for gays, those disenfranchised by race and class (Rich 5). From the title â€Å"When we dead awaken: writing as a revision† it is practically difficult to believe how many people have been affected including women and those who don’t have an idea of what is happening (Rich 5). According to Rich, it is exhilarating to be alive at the time of awakening consciousness since it leads to confusion, disorientation and pain (Rich 7). By the virtue that the work is a revision, the main idea is to look back and seeing with fresh eyes of entering an old text from a new critical direction (Rich 7). Relatively, the main idea is to create self knowledge for women who keep searching for identity and refusal to self-destructiveness in the male dominated world (Rich 7). Cupid and Psyche is a well known tales written by Lucius Apuleius in C.E. 150 (Apuleius 1). The tale narrates about a major obstacle that was overcoming to the love between Psyche (which means breath of life or soul) and Cupid (which means desire) (Apuleius 3). The main obstacle was affecting the ultimate attachment of the two in marriage. The story elaborately describes theme of dangerous curiosity, punishment, tests and redemption through divine favor (Apuleius 5). Tiger’s bride by Angela Carter is another love story of a woman who moved in with a mysterious masked Milord (Carter 2). The Milord was a beast and the marriage ended up after her father lost in a gambled game of cards forcing him to award the Milord with his daughter (Carter 3). The Milord was eventually revealed to be a tiger (Carter 5). However, a happy ending is exhibited when â€Å"The courtship of Mr. Lyon,† the heroin transformed into a glorious tiger a proper mate to the beast (Carter 5). The lady and the lion is another short tale about a man who had three

Case study Essay Example | Topics and Well Written Essays - 1500 words - 7

Case study - Essay Example ically Questionable Behavior in Sales Representatives-An Example from the Taiwanese Pharmaceutical Industry" by Ya-Hui Hsu, Wenchang Fang and Yuanchung Lee the idea of ethical behavior with salesmen in pharmaceutical companies is explored. The reason this was explored is because they saw "recent corporate disgraces and corruption" in business and they wanted to see whether this affected pharmaceutical sales. Unethical behavior in the pharmaceutical industry is something that has happened for many years. MedZilla Staff report that pharmaceutical companies are using a variety of "questionable" tactics to approach doctors and "lure" them into prescribing certain drugs to their patients. Some companies have taken steps to stop the larger perks like tickets to ballgames or financial incentives. As an example, PhrMA is one of the leading companies in the business and they sell 90% of the pharmaceuticals in the United States. In 2002, they chose to change their marketing approach and educate their customers instead of spending so much time trying to lure doctors (MedZilla Staff). This article also states that the best way to make sure you are behaving ethically is to sell the doctor on the positive aspects of the drug and give information about clinical trials. Although many people believe that their primary care physician gets "perks" and "financial incentives" to prescribe certain drugs, the y do not want to totally believe this because it makes them feel that they are vulnerable. Hsu, Fang and Lee studied this practice to find out exactly what makes this necessary for salesmen to create unethical behaviors in order to make the sales team look good. The researchers used four variables from human resource management in order to "explain the ethically questionable behavioral of sales representatives in the pharmaceutical industry" (155) Although unethical behavior exists it is an area where management studies have not been done extensively particularly in the areas of

Research on HCl HR policy Proposal Example | Topics and Well Written Essays - 1750 words

On HCl HR policy - Research Proposal Example The proposed project study will be completed after 2 weeks. After conducting the project analysis, the main objective of this study is to determine whether requiring HCL's HR personnel to undergo special HR training programs will increase their ability to search for highly competitive healthcare professionals by improving its recruitment services. HR function is a very complex role and responsibility which is not limited to the screening, selection and hiring of applicants but also employees' training and development program. HCL's customers include the local and international hospitals, clinics, social services, local government authorities, and private institutions that need employees with good medical background (HCL, 2009a). In line with this, training the HCL's HR employees is necessary to improve their knowledge and skills in terms of attracting and matching highly competitive health and social care professionals with HCL's customers. There are as much as 17,000 employment agencies that are currently operating in UK (UK, 2009). To control employment agencies from taking advantage of people who are looking for work, the UK government has implemented several legislations to protect the welfare of most people against abusive employment agencies. In the past, the UK government

Introduction to Indigenous Australia Essay Example | Topics and Well Written Essays - 2500 words

Introduction to Indigenous Australia - Essay Example The indigenous land rights have gain support from article 1 of the International Bill of Rights. This is the right of people to control their resources and wealth, self determination and maintain their ways of subsistence (Mugambwa, 2003). The Aboriginal land rights movement started out of the equal citizenships and civil rights campaigns, starting from 1920s to 1960s. As the community’s control grew in these civil rights organizations, the fight for the return of the stolen Aboriginal land took a pivotal role in 1960s and early 1970. There were a number of campaigns that shook the Australian community and led to a variety of major developments in the policy. However, funding dependency and the bureaucratization of the Aboriginal services delayed these campaigns early in the 1980s (Edwards, 2001). Australian Aborigines Progressive Association (AAPA) became founded in 1927 by Maynard and Lacey. This was Aboriginal first political party and its formation got stimulated by the re duction in the Aboriginal reserve land, dictatorial practices of Aborigines Board of Protection and a rise in the kidnappings of kids. Maynard declared that the original land owners were the Aboriginal and their rights are above all others. The party has often been regarded as a Christian organization by the Non Aboriginal Australians because of its motto, â€Å"One God, One Aim, and One Destiny† (Lee, 2006). It took about 10 years for success in the campaigns of changing Australian constitution. A referendum became passed in 1967 with more than a 90 percent vote count and became a successful exercise in public education about the Aboriginal, civil rights. The referendum was, however, not about the right to vote, as it became believed, but rather to allow the federal government to provide services and legislate for the Aboriginal people. The federal government power over the states is still a serious issue in the politics of Australia (Edwards, 2001). Meanwhile, a number of t he Aboriginal peoples at Yirkalla, in 1963, gave the Federal Parliament a petition complaining the excision of most of their land to one of the mining companies. They claimed that the land got to be used by the Yirkalla communities for hunting and gathering since time immemorial. The same resistance was also growing in Cape York, a place where the Aurukun and the Mapoon peoples got evicted by the federal government from their land. This was in order to pave the way for aluminum companies. Victoria in 1960 had witnessed a dispute over arranged Lake Tyers closure, under the assimilation policy (Lee, 2006). Laurie Moffat and Doug Nicholls joined the Lake Tyers elders to fight for the community control over the mission. The Victorian government in 1970 handed the Aboriginal people a freehold title to the reserve. Charles Perkins, In 1965 led students in freedom rides around the country, fighting apartheid ways in swimming pools, bars and theatres. In 1966, the people of Gurindji moved o ff the Wave Hill Station over a claim for equal and fair wages from their pastoral company employer, which later turn into a claim for the return of their ancestral land. The Gurindijis gained support both from the Aboriginal and the non Aboriginal organizations, which contributed to the 1960s equal pay cases. The Gurindji claim became partly met 10 years later when the Labor Government gave back some parts of their land. The Larrakia claim

Logical Fallacies Essay Example for Free

Logical Fallacies Essay The following is an example of the said argument taken from the website, www.fallacyfiles.com: [Joe McCarthy] announced that he had penetrated Trumans iron curtain of secrecy and that he proposed forthwith to present 81 cases†¦ Cases of exactly what? I am only giving the Senate, he said, cases in which it is clear there is a definite Communist connection†¦persons whom I consider to be Communists in the State Department. †¦ Of Case 40, he said, I do not have much information on this except the general statement of the agency†¦that there is nothing in the files to disprove his Communist connections. Analysis: The fallacy exists in the assumption that the burden of the evidence is to prove that Truman’s communist connections are not true when it was never established to be true in the first place. This type of error of logic is committed when the lack of evidence is used to prove something and this is false because the lack of evidence is not evidence in itself. One’s ignorance or lack of knowledge cannot be used to prove or disprove something. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Begging the question This fallacy, also known as â€Å"circular reasoning†, occurs when a premise is used as the conclusion or when a claim that is yet to be established or proven occurs as the conclusion. The fallacy is illustrated in following example taken from the book, The Abortion Controversy by Helen Alvare: To cast abortion as a solely private moral question,†¦is to lose touch with common sense: How human beings treat one another is practically the definition of a public moral matter. Of course, there are many private aspects of human relations, but the question whether one human being should be allowed fatally to harm another is not one of them. Abortion is an inescapably public matter. Analysis: This writer sees more than one point of flawed reasoning in the given example. Firstly, there is the assumption that the idea of morality is dependent on whether the issue at hand should be considered a public or private matter. Second, there has been no attempt to expound what qualifies as â€Å"the private aspects of human relations† and it necessarily contradicts the given definition of a public moral matter which is â€Å"how human beings treat one another.† To say that something is practically the definition of something else does not prove that it is. Thirdly, the implication that equates abortion to allowing â€Å"humans to fatally harm another† is but another assumption and does not prove the conclusion, because that premise itself is in need of proof. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Common belief This fallacy occurs when people hinge the truth of a claim or proposition on what is believed by many or popular belief. Popular belief is simply statistics. The prevalence of an opinion does not account for the truth of a claim. For example just because many people believe there is a God or just because certain cultures believe that illnesses are caused by bad spirits does not make both claims true. The truth of a claim cannot be proven by sheer popularity. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Division This error in logic occurs when the characteristics of the parts are assumed to be true for the whole. Take for example the following statements from the website www.fallacyfiles.com: 1. The universe has existed for fifteen billion years.   Ã‚  Ã‚   The universe is made out of molecules.   Ã‚  Ã‚   Therefore, each of the molecules in the universe has existed for fifteen billion years. Analysis: While it may be true that certain characteristics can apply to both the parts and the whole, this is not an absolute truth. In the example given, although it is possible that age (i.e. fifteen billion years) may be a shared characteristic, it is not the case for the example given because although the universe has been in fact been in existence for fifteen billion years, not all of its molecules has been existing since then. List of references: Engel M. With Good Reason: An Introduction to Informal Fallacies (Fifth Edition). St. Martins, 1994 Krabbe, E. Appeal to Ignorance, in Fallacies: Classical and Contemporary Reading. USA: Penn State Press, 1995 Rovere R. Introduction to Logic (Fourth Edition). USA: 1960. Walton, D. The Essential Ingredients of the Fallacy of Begging the Question, Fallacies: Classical and Contemporary Readings. USA: Penn State Press, 1995.

An Integrative Framework Of Management Perspectives Religion Essay

An Integrative Framework Of Management Perspectives Religion Essay Management has become a part and parcel of everyday life, be it at home, in the office or factory and in government. In all organizations, where group of human beings assemble for a common purpose, management principles come into play through the management of resources, finance and planning, priorities, policies and practice. Management is a systematic way of carrying out activities in any field of human effort (Bhattathiri, 2001). Efficacious and effective management is not possible without in-depth knowledge of the organisation which is being managed. Organisational knowledge is absolutely critical to building, preserving and leveraging institutional excellence. It is like the air you breathe-you cannot measure it, touch it, or see it but you cannot survive without it (Prasad, 2004)). The basic elements of management are always there whether we manage our lives or our business. In fact, management is used knowingly or unknowingly by everybody born as human being on this earth. We are all managers of our own life and the practice of management is found in every facet of human activity: schools, business, government, unions, armed forces, families and religious places. Thus, management has become an exciting and entertaining subject because it deals with setting, seeking and achieving objectives. It makes human efforts more productive. It brings order and effectiveness to the efforts of the people. It brings better equipment, plants, offices, products, services and human relations to our society. There is no substitute for good management and good management consists of showing average people how to do the work of superior people. Society is a collection of individuals and individuals constitute society. Every individual has several needs and wants but it is impossible for him to satisfy all his desires and wants with his own efforts alone. Thus, he joins hands with others and works in organised groups to achieve what he cannot achieve singlehandedly. Today, the society has large and complex institutions with many people working together. In other words, when a number of persons join together for the attainment of some common objectives, organisation comes into being. Whatever may be the nature and kind of the organisation, it cannot run successfully unless there is someone to manage its affairs. Management is an essential part of any group activity. It is the management which plans, organises, co-ordinates and controls the affairs of the organisation. It brings the human and physical resources together and motivates the people at work in order to create a cordial, congenial and harmonious environment in the o rganisation. To sum up, it can be said that an organisation is like an orchestra team. It is for the management to make music or a noise out of it. If there is an effective and efficient management, the result is sweet and melodious music; otherwise the result is chaotic and awful noise. CONCEPT OF MANAGEMENT: The concept of management is as old as the human race itself. It is a universal phenomenon. It is not merely the monopoly of business houses. It is a part and parcel of every kind of decision making. It is the marshalling of manpower resources and strategy for getting a job done. Management is multifunctional in nature. It is a set of techniques and functional processes employed to maximize productive utilization of human, physical and natural resources for the benefit of all in a healthy physical and conceptual environment. Men, material, money, machinery and methods constitute human and physical resources. The physical environment consists of temperature; noise, light, ventilation; the tools which are employed; the methods of work; the material employed; the sequence in which the work is performed and other physical aspects. The conceptual, or mental, environment is concerned with the attitude or frame of mind of individual worker in the given environment. The manager has to provid e a positive and conducive environment where the worker gives his best to the institution. Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims (Koontz Weihrich, 1998). It involves coordinating and overseeing the work activities of others so that their activities are undertaken efficiently and effectively. Management puts ideas into action through and with people. Efficient management leads to productivity with peace, growth with harmony and brings out the best potential in people. Management creates harmony in working together, equilibrium in thought and action, goals and achievements, plan and performance, produce and market (Bhattathiri, 2001). When people are motivated and inspired, they run their organisations efficiently and profitably, produce quality goods and services and keep customers and clients satisfied (Bodhananda, 2007). Lack of management can create chaos and cause mayhem, perplexity, wastage, delay, obliteration, losses and low sense of worth. Management is about managing self, people and situations. Manager has to show the path on which his workforce can excel and stay focused. Managements task is to make people capable of joint performances and make their strength effective and make their weaknesses irrelevant (Drucker, 1998). It is the capability and capacity of the manager that can transform the situations to the best for all the stakeholders. If he is bestowed with the quality to judge the people and their talents then he can take them to the zenith of their performance. Management is helping ordinary people to produce extraordinary results (Someswarananda, 2005). Management, today, goes beyond giving just direction or getting work done by people. Manager has to think beyond results; he has also to create and sustain performers by inspiring them. Managers job is two-fold (1) To translate the dream in terms of project; and (2) To produce performers. Workmans job is to produce results from planning to execution. And supervisors duty is to solve the problems of workmen (Someswarananda, 2005). 1.2 MANAGEMENT PERSPECTIVES: The word perspective has been derived from the Medieval Latin word perpectiva (ars) science of optics, from the verb perspicere which means to look through (Oxford Dictionary). It implies a view or vista or a mental view or outlook of a person or an organisation. It also means the ability to perceive things in their actual interrelations or comparative importance (thefreedictionary.com). Management Perspectives provide an overview of the principles, skills, challenges and the other factors which the managers have to face today. These include the theoretical framework, ideas and techniques which can be applied to day-to-day work of an organization like planning, decision making, leadership, motivation, communication, human resource management, corporate social responsibility, change management and managerial skills and mantras required for effective and efficient working of the organization. It is a proved fact that management is not an action in isolation; it is rather the impact of total environment in which the organization exists. Starting from the management in antiquity to the management in modern times, the different perspectives of management at different points of time can be summed up briefly as under in an integrative manner: An Integrative Framework of Management Perspectives (Source: www.cab.edu.np) 1.3 HISTORY OF MANAGEMENT THOUGHT: Management has always been a part of the nature of man. In its crude form, it has been there from nomads to rulers of various kingdoms. Management as a field of study may be just 125 years old, but management ideas and practices have actually been used from the earliest times of recorded history. For example, 2,500 years before management researchers called it job enrichment, the Greeks learned that they could improve the productivity of boring repetitious tasks by performing them to music. The basic idea was to use a flute, drum, or sing lyrics to pace people to work in unison, using the same efficient motions, to stimulate them to work faster and longer, and to make even a boring work or job interesting and entertaining. While we can find the seeds of many of todays management ideas throughout history, not until the last two centuries, however, did systematic changes in the nature of work and organizations create a compelling need for managers. Examples of management thought and pr actice can be found all through the history (Williams, 2009). This has been shown in the table below. Table-1.1 Management Ideas and Practice throughout History Time Group Contribution to Management Thought and Practice 5000 B.C. Sumerians Record keeping 4000 B.C. Egyptians Recognized the need for planning, organizing, and controlling 2000 B.C. Egyptians Requests submitted in writing. Decisions made after consulting staff for advice 1800 B.C. Hammurabi Established controls by using writing to document transactions and by using witnesses to vouch for what was said or done 600 B.C. Nebucha Production control and wage incentives 500 B.C. Sun Tzu Strategy; identifying and attacking opponents weaknesses 400 B.C. Xenophon Management recognized as a separate art 400 B.C. Cyrus Human relations and motion study 175 Cato Job descriptions 284 Diocletian Delegation of Authority 900 Alfarabi Listed leadership traits 1100 Ghazali Listed managerial traits 1418 Barbarigo Different organizational forms/structures 1436 Venetians Numbering, standardization, and interchangeability of parts 1500 Sir Thomas Critical of poor management More and leadership 1525 Machiavelli Cohesiveness, power, and leadership in organizations (Source: C. S. George, Jr., The History of Management Thought, Englewood Cliffs, NJ: Prentice Hall, 1972) Concept of management has undergone a sea change since its inception, as a formal subject, in the early 1900s. From the set of principles evolved the scientific management theory of F. W. Taylor and it played a role as a prominent theory till 1950s. Focus of management then shifted to decision theory. In 1960s, systems orientation emerged. Change and contingency management of 1970s was followed by new approaches to human relations and production quality in the 1980s and archetype management in 1990s. Journey of management thought is depicted briefly in the table below- Table-1.2 Major Classification of Management Approaches and their Contributors Pre-classical Contributors to Management Thought Name Contribution Robert Owen Proposed legislative reforms to improve working conditions of labour Charles Babbage Advocated the concept of division of labour; devised a profit-sharing plan which led to the modern-day Scanlon Plan Andrew Ure and Charles Dupin Advocated the study of management Henry R. Towne Emphasized the need to consider management as a separate field of study and the importance of business skills for running a business. Major Classification of Management Approaches Major Contributors Classical approach Scientific management Frederick W. Taylor, Frank and Lillian Gilbreth and Henry Gantt Bureaucratic management Max Weber Administrative management Henri Fayol Behavioral approach Group influences Mary Parker Follet Hawthorne studies Elton Mayo Maslows needs theory Abraham Maslow Theory X and Theory Y Douglas McGregor Model I versus Model II values Chris Argyris Quantitative approach Management science Operations management Management information system Modern approaches The Systems Theory Contingency Theory Emerging approaches: Theory Z and Quality management William Ouchi (Source-https://sites.google.com/site/early-approaches-to-management) Under various approaches, management was described from different points of view largely depending on the perspective and background of the management thinker. Koontz identifies eleven approaches to the management concept, which are as follows: The  empirical approach  states that we can understand what management is by determining what contributed to success or failure in specific cases. The  interpersonal behaviour approach  is based on getting things done through people and therefore, management is centered in understanding relationships (psychology). The  group behaviour approach  emphasizes the behaviour of people within groups and thus tends to rely on sociology, anthropology, and social psychology. Often this interest in-group behaviour patterns is named organizational behaviour. The  cooperative social system approach  (organizational theory) combines elements of the interpersonal and group behaviour approaches into a system called the organization where the primary purpose is co-operation. The  socio-technical system approach  adds to the previous approach the dimension of technical systems. It is believed that the machines and methods have a strong influence on the social system and that the task of the manager is to ensure harmony between the social and technical systems. The  decision theory approach  believes that management is characterized by decision making and therefore a systematic approach to decision-making essentially outlines management. The  systems approach  to management, like biological systems, views managements role within an assemblage of subsystems, inputs, and processes within an environment, all of which are interconnected and/or interdependent. This may not be a different approach but is a holistic view of management, providing place for elements of the other approaches to be incorporated. The  management science approach  believes that problems can be described within a mathematical model basic relationships in such a way that the goal may be optimized. The  situational approach  states that, management action depends on the situation taking into account the influence of given actions on the behaviour patterns of individuals and the organization. This is a practical approach, which hints at the art (viz, science) of management. The  managerial roles approach  is based on research by Mintzberg as to the roles (functions) managers fill. The  operational approach  is an attempt to combine elements of all of the above-mentioned approaches, taking what is applicable, discarding that which is not, and developing an approach to management that indicates the complexity and variedness of what is expected of the manager (Koontz, 1980). However, all these approaches are lacking in one aspect or the other. Concept of management has evolved over the years and is an ongoing process; it changes and improves as the environment changes. The discipline of management is just 100 years old. By and large, it is a product of industrial revolution. Hence, its intellectual traditions are rooted in engineering and economics. Later it was influenced by psychology, sociology and other related disciplines. During recent years, yoga, meditation and spirituality have also started influencing the field of management (Sharma, 2006). During the 1990s, the evolution of spirituality and management theories converged and triggered a bold interest in formulating spirituality based theories and research within the academic management domain, resulting in the formulation of a new discipline (Rojas, 2005). In the present epoch, internationally operated organisations are stirring towards holistic approach to management. Holistic approach takes under its ambit the whole organisation, systems, people and culture. Holistic approach can bring better results for modern organisations to deal with complex issues in global environment, because according to Aristotle, whole is more than the sum of its parts (Abbasi, Rehman and Bibi, 2010) 1.4 MANAGEMENT TODAY: People who are making judicious use of available resources and effectively managing to earn high profits and returns are not sure if its worth it. They feel defeated in spite of being successful. The reason is that money is being minted through unethical and immoral means. Industrialists today are doing the right things for their ventures but not necessarily doing things the right way. Indian companies are in a state of flux, more bewilderment, conflict and tension persists in its working and less emphasis is on the issues of productivity, motivation, principles, morals, ideals and ethics. The reason for this state of affairs is too much dependence on western models of management. The management philosophy emanating from the west is based on the lure of materialism and on a perennial thirst for profits, irrespective of the quality of the means adopted to achieve that goal (Bhattathiri, 2001). There is a spurt in corporate scandals since the focus of most business houses is to earn more and more money. Almost every year, it seems, some scandal envelops a Fortune 500 company and causes a new spasm of public distrust of big corporations. This years occurrence probably should not be surprising; in the competitive marketplace, the temptation to cut ethical corners can be hard to resist (Zipkin, 2000). Corporate, do not stop to think and contemplate the effect of their greed on the stakeholders. There is insatiable hunger for success at any cost. In their unquenchable desire for number one position, corporate are becoming ruthless, forgetting their duties towards the society at large. The world today is so corruptible, gullible and materialistic that many corporations and nations operate without a soul conscience. The capitalistic bottom-line of maximizing profits has become the benchmark for purported success, pervading international, regional, national and organizational leve ls (Noor, 2004). Management has been reduced to a handmaid of profiteering. The maximizing of profits becomes the ultimate goal, to the exclusion of all other considerations (Gupta, 2000). We are aware that with its axis on privatization and liberalization, national and world economic order is gradually becoming market oriented and globalised. Capital is todays integrating factor. Those who have or can access to resource stand to benefit from this economy while others are being marginalized (Xavier, 1999). Corporate houses that are becoming aware of their ethical and social responsibilities towards the society are only following the mandatory responsibilities. Contemporary research has found that while around three quarters of major Australian companies believe it is the responsibility of their boards to set an appropriate tone from the top and monitor organizational performance against a formal code of conduct, 84 percent of the companies that has promulgated a code of ethics reported that they did not actually monitor compliance with it (International Survey of Corporate Responsibility Reporting 2005, KPMG, Australia). This is also the case of companies in many developed as well as developing economies. There is awakening of moral and ethical responsibilities but much more needs to be done at the local and global level. Lately, however, corporate America seems to be doing more than just paying lip service to standards of management behaviour. For all the controversy surrounding the F irestone/Ford tyre recall, and the questions it raises about the potential for corporate wrongdoing, a growing number of big companies are enacting strict ethical guidelines and backing them up with internal mechanisms to enforce them. While some consider the changes little more than window dressing, there is no doubt that change is afoot (Zipkin, 2000). In the present era, corporate sector desires to own workers not humans. Materialism has crept into the roots of the corporate world. Materialistic management has done more harm than good. The capitalist has grown richer, man has been reduced to a hired wage-earner and the consumer has been placed at the mercy of the materialistic manager. There is no sense of belonging, no harmony, no co-operative organisation, no fellow-feeling and the least common approach and perspective (Gupta, 2000). 1.5 NEED TO RECONNECT TO THE ROOTS: There is more to management than just earning profits and more to the role of a manager than achieving the organisational objectives. He has to become the watch dog to see that nothing detrimental is done by the company at the cost of the stakeholders. He has to stay connected to the roots of his religion and culture while performing his job. Sharma (2001) argues that for a management system, to be effective, it has to be rooted in the cultural soil of the country, where it is practiced. Many communities and countries in the world are now trying to discover and explore their own system of management, which includes accounting and financial management, human resource management, corporate governance, and also CSR (Muniapan, 2008). Not only eastern world but the western world of business is also realizing the need to reconnect to the roots of their religion and culture and to infuse their working with morals and ethics. Management thinkers, all over the world, are developing models of management by imbibing insight into their scriptures. These models are becoming powerful catalysts for transformation. A leadership and management paradigm that transcends narrows chauvinism, neo-conservation and jingoism, with a universal, egalitarian and magnanimous approach, is needed (Noor, 2004). Also models are being framed on world leaders with a semblance of altruistic inclinations. To really understand leadership, we need to put our ear to the ground of history and listen carefully to the ragas of human hopes, desires, and aspirations, and the follies, disappointments, and triumphs of those who led and those who followed them. As per the Confucius proverb, a man who reviews the old so as to find out the new is qualified t o teach others. Management needs to be sprinkled with ideals of religion. For the sustainable development of the enterprise the need is to look for long term benefits of all stakeholders, not base decisions for short term benefits to the individuals. The best way out in the situation, is to take shelter under the teaching of the scriptures. In our faith based vision we see God at work in the world and in all creation moving mankind towards a world of justice, peace and love. This is social humanism. Management being a worldly enterprise and part of creation has to position itself in alignment with this divine purpose, our policies and mega plans are to be attuned to this divine plan over percent and active in creation (Xavier, 1999). Various studies have been carried out to study the effect of interplay between management and religion and results depict positive outcome. In a study conducted at the European University Viadrina, Frankfurt by Tan and Vogel (2005), it was noted that trustworthiness inc reases with religiosity and people with higher level of religiosity, are more likely to trust and be trusted in their relationships. In a doctoral study conducted by Werner (2006) found that religious beliefs (Christianity) play an important role in SME business behaviour in both the UK and Germany (Uygur, 2009). Since management is primarily concerned with managing people, managers needs to take guidance of specific magnitude of man-management such as believing and being open to people and their ideas, acknowledging them in various roles of life, serving and loving them. Need of the hour is to develop managers with focus on human excellence comprising competence, conscience and compassionate concern along with academic and technical competencies. The prevalent limited view of education with an exclusive focus on academic excellence and technical competence is fraught with dangers as we can produce people who are advanced intellectually or competent technically but in the meantime remain emotionally underdeveloped and morally and spiritually immature (Xavier, 1999). Ryuzaburo Kaku, Chairman, Canon Inc. in 1988 envisaged the corporate philosophy to begin a new phase in the 50 year old companys evolution. He expressed this philosophy as the achievement of corporate growth and development, with the aim of contributing to global prosperity and the well-being of humankind. This is the idea behind kyosei. According to the concept of kyosei, a corporate should make every effort to create wealth by fair means and, in terms of the distribution of profits; it should play a very active role as a company that assumes global social responsibilities. The view, that kyosei limits competition is way off the mark. Although it is crucial to eliminate unfair competition, kyosei can be seen as being a prerequisite to fair competition between independent corporations. The idea of kyosei was also adopted by the Caux Round Table (CRT), founded in 1986 and named after the Swiss town of Caux where it began meeting. It is an informal group of business leaders from Europe , U.S. and Japan who had the converging experience that corporate business can, without losing performance, act as a tool to provide a better service to society when the goal of serving the common good is not forgotten, let alone rejected. The group wrote its own guidelines for corporate ethical standards based on the Japanese concept of kyosei, which Mr. Ryuzaburu Kaku, chairman of Canon Inc. and most prominent participant in the CRT, translated as living and working together for the common good. The other key word was human dignity, without which the common good can disintegrate into despotism. In fact, both keywords, common good/kyosei and human dignity, could be found in the document of the MCCR (Minnesota Center for Corporate Responsibility). Peter Drucker also stressed that religion can have a positive influence on the world of work and, indeed, on the world at large. Society needs to return to spiritual values-not to offset the material but to make it fully productive, he asserts that we need to reconnect to religion to imbibe compassion and empathy in corporate relationships. Drucker continues, It needs the deep experience that the  Thou  and the  I  are one, which all higher religions share. The concept of whole self is catching up with the corporate world. Religion is considered by many to be a constituent component of human anthropology. The change in orientation by executives and consultants fit well with the present experience economy paradigm, which demands distinctive personal experience for the customers based on endemic human qualities such as human values. Ideally, then, organizational models which allow the whole person to come to work are sought as a means to empower employees and possibly in turn f or those employees to meet unique and personal demands of the customers. For example, Mitroff and Denton (1999) held that companies that have a spiritual dimension and allow the whole person to come to work have employees with higher loyalty, lower absenteeism, and greater creativity (Miller and Ewest, 2010). People working in the corporate sector all over the globe do not want to segregate their life but wish to live a holistic life and bring their whole self to work, including their faith. This concept has been termed as the Faith at Work Movement or Spirituality and Work Movement by David Miller. The worldwide economic crisis elicited in 2008 has strengthened this concept. Religion is present in the workplace as per the researchers and academicians. The need is that they provide the business professionals with a set of universal religious manifestations to allow business professionals to understand, measure, and as appropriate adjust the policies pertaining to the spiritual environment of and impacts on their organization. Max Weber was one of the first thinkers in the modern times to depict the interconnection of religion and management in 1905 but his observations of the affect of religious values on marketplace activity were suppressed due to organizational and economic structures and normative practices but now his ideas have resurfaced. The business world is recognizing the need to integrate faith with work because it encompasses issues such as ethics, leadership, diversity, human rights, and globalism and managers and employees can benefit both corporately as well as personally. 1.6 MANAGEMENT AND OTHER RELIGIONS: The concept of modernization without westernization is catching up with management thinkers, especially in the eastern world. Need is to act globally while staying rooted to the local values, norms and culture. Corporate world in the eastern region is going under the safe haven of religion. All the religions encourage serving the society, promoting the peoples well being and safeguarding the natural resources. Buddhism lays emphasis on ethics, virtuous behaviour, morality and precept. It advocates purity of thought, word, and deed. Christianity is centered on the life and teachings of Jesus from the New Testament. Its teachings call for ethical, spiritual, and just behaviour. Taoism advocates imbibing of three gems of Tao i.e. compassion, moderation, and humility. Islam believes that followers should strive to attain religious and moral perfection. Confucianism focuses on human morality and right action. It is a system of moral, social, political, philosophical, and quasi-religious t hought. Hinduism preaches: have no personal interest in the event but carry out the duty as the duty of the lord and do not be affected by the results. 1.6.1 Management and Hinduism: Indian economy is today the cynosure of the whole world because of its consistent growth which is leading to augmentation of interest in India, and its culture. As Western world attempts to better understand Indian culture, they may as well unearth that Indias ancient scriptures present insight into cultural customs and values and develop lessons for the corporate world to effectively use in and outside India. It has been reported that many of the top  business  schools in the United States have introduced self-mastery classes using Indian philosophy to help students improve their leadership skills. One of the more popular and useful of the ancient texts is the Bhagavad Gita. Using contextual analysis, this paper explores the leadership implications found in this classic text, and offers present day managers useful advice, regardless of their cultural orientation (Rarick and Nickerson, 2009). It was felt by the Indian Management thinkers that the western models needed certain modifications for implementation in the Indian Environment. Western model advocated the concept of knowledge worker whereas Indian model calls for the concept of wisdom worker. Depending completely on the western model might lead to success with stress and tension while in Indian model of management, success is accompanied with harmon